Price Rite Marketplace Celebrates Rebrand in Massachusetts

Price Rite Marketplace announced plans to unveil fresh new looks and shopping experiences with grand re-openings at Price Rite Marketplace stores in Chicopee, Pittsfield, Springfield, West Springfield and Westfield, MA. The supermarket is continuing to roll out its award-winning redesigned store concept focused on deep discounts and fresh foods after successful store rebrands in Connecticut, Maryland, Massachusetts, New Hampshire, New York and Pennsylvania locations.
Price Rite Marketplace kicked off its rebranding campaign in fall 2018 with three stores in Pennsylvania, followed by an aggressive 2019 rollout with 35 additional rebrands in Connecticut, Pennsylvania, Massachusetts, New Hampshire, New York and Maryland. The changes attracted new customers, generated industry buzz and even secured a National Grocers Association Creative Choice Award for outstanding marketing and merchandising in the supermarket industry.

Customers who visit these stores will find bright, revitalized décor, including market-style produce departments brimming with fresh fruit, vegetables and organics. Each store will also include the new ‘Drop Zone’ stocked with special surprise buys on must-have grocery and private label items, and lower prices that extend across hundreds of products. 
To mark the latest grand re-openings, Price Rite Marketplace is hosting community celebrations on January 24 with music, free sampling and other fun events at its stores in Chicopee, Pittsfield, Springfield, West Springfield and Westfield, MA.
“Our customers have embraced the marketplace feel, focus on fresh foods, and amazing deals at our rebranded stores,” said Jim Dorey, president of Price Rite Marketplace. “We are excited to bring this streamlined shopping experience to our shoppers in Chicopee, Pittsfield, Springfield, West Springfield and Westfield.”
The new concept stores feature a creative design with quality products and deep discounts, including the new Price Rite Marketplace ‘Drop Zone,’ designed as a unique in-store destination where customers can find extraordinary deals, special surprise buys and must-have products typically priced $5 or less.
In addition, Price Rite Marketplace has lowered everyday prices on hundreds of items with its ‘Amazing Value!’ offers across the stores. Customers will discover great weekly deals on their favorite items with new easy-to-find ‘Spot on Savings!’ signs with easy-to-shop bright red “spots” popping up in every aisle.
The new Price Rite Marketplace also offers a wider selection of Wholesome Pantry private label products, with free-from, organic, and gluten-free options; plus, a double-your-money-back guarantee on Price Rite Marketplace brand products. High-quality affordable meats, with brands such as Certified Angus® Beef, Perdue’s No Antibiotics Ever Chicken, Wholesome Pantry organic chicken, and Oasis Halal, are also part of the many “Fresh New Finds!” at the rebranded stores.
Price Rite Marketplace is committed to providing the freshest selection of produce and bakery items, including a new bakery department featuring the ‘The Sweet Spot’ dessert case and an enhanced produce department with a farmer’s market look and feel.
Price Rite Marketplace will finish rebranding additional stores in Massachusetts, New York and Rhode Island in early 2020.
Grand Re-Opening Day Celebrations
Date: Friday, January 24, 2020
Doors Open 8 a.m.
Price Rite Marketplace of Chicopee: 1600 Memorial Dr, Chicopee, MA 01020
Price Rite Marketplace of Pittsfield: 457 Dalton Ave, Pittsfield, MA 01201
Price Rite Marketplace of Springfield: 633 Boston Rd, Springfield, MA 01119
Price Rite Marketplace of West Springfield: 1106 Union St, West Springfield, MA 01089
Price Rite Marketplace of Westfield: 303 E Main St, Westfield, MA 01085