Price Rite Marketplace and University at Buffalo Football Team Partner to “Sack Hunger”
While last year’s college football season was impacted by the COVID-19 pandemic, it didn’t stop Price Rite Marketplace and the University at Buffalo football program from teaming up in the fight against food insecurity through its annual Sack Hunger campaign.
As part of the partnership, Price Rite Marketplace donates a “sack” of groceries that includes canned goods and fresh produce, along with full pallets of rice, pasta, and spring water to the New Beginnings Food Pantry from Amherst Baptist Church. The number of sacks donated reflects the sacks recorded by the football team. A sack takes place when the quarterback is tackled by the defense for a loss of yards before a pass is thrown.
This year Buffalo recorded 20 sacks and in doing so helped needy individuals and families throughout Amherst and surrounding areas. The team had an impressive season, ranking 16th in the nation and finishing in first place in the Mid-American Conference. The Bulls went 5-0 in league play and finished with an overall 6-1 record.
The Sack Hunger program kicked off in September 2018 as an integrated relationship with University at Buffalo Athletics and its multimedia rights holder, Learfield’s Bulls Sports Properties. The “Sack Hunger” fundraising campaign is part of a joint effort to tackle hunger locally through a season-long promotion in partnership with the UB Football team. In total 99 sacks of food have been donated to the New Beginnings Food Pantry as a result of the program.
At this year’s event, held on March 2 at the Price Rite Marketplace of Amherst, Price Rite associates joined Lance Leipold, head coach of the University at Buffalo football, to present the sacks of food to representatives from New Beginnings Food Pantry from Amherst Baptist Church.
Price Rite Marketplace is a committed member of the local community, and fighting hunger is at the heart of Price Rite Marketplace’s charitable giving. Price Rite fights food insecurity through its support of local food banks, its annual Check-Out Hunger fundraising campaign and its partnership with Feed The Children, contributing approximately $500,000 annually to local food banks and food pantries to benefit families in need within the communities its stores serves.